Digital Certified · Tier 3
iFrog is a certified Tier 3 provider for Chrysler, Dodge, Jeep, Ram, Alfa Romeo, and Fiat stores. Six certified services—every one of them managed toward cars sold rather than a better-looking dashboard.
iFrog is your trusted, dedicated automotive marketing partner. We deliver measurable, tangible results with customized augmented intelligence (human and AI) growth strategies built to bring your dealership more traffic, more leads, and sustainable success.
You get a named team that answers the phone rather than a ticket queue, and strategies built for VDP views, form fills, tracked calls, and foot traffic. Everything is measured against what your store closes, not what the platform reports.
Every channel below is certified under the Stellantis Digital Advertising Program, so your co-op paperwork, tagging, and reporting are handled the way the program expects them to be.
iFrog started inside a dealership, not inside an agency. That’s not a tagline we bought. It’s why our reporting answers the questions a dealer principal actually asks, and why we already know what happens to a lead after it hits the CRM.
Because we’ve worked them. That’s why the campaigns bid toward forms and tracked calls instead of whatever the platform will hand us cheapest.
Aged units, a brand push, a month that started slow. Budget and messaging move with the store, not on an agency’s quarterly calendar.
VDPs, ups, save-a-deal, gross per copy. No translation layer between what you asked for and what gets built.
Every ad platform grades itself on the actions it can count most easily. Left alone, a campaign will chase those actions, because they are cheap and they make the report look good. None of them put a customer in your showroom.
What the Platform Counts
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Impressions and reach
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Clicks and click-through rate
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Directions requests
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Whatever action is cheapest to win
What We Bid Toward
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Lead forms completed on your site
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Tracked phone calls to your store
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Sales-specific visits and VDP engagement
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Appointments set and showroom traffic
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Units delivered, traced back to source
Typical Paid Media Management
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Campaigns bid toward whatever conversion is cheapest to win
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Reported cost per lead looks great, but the leads behind it don’t match
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The sales team chases clicks and dead ends
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No visibility into which sources actually sell cars
The iFrog Approach
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Conversion goals set to on-site lead forms and tracked phone calls only
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Cost per lead reflects real, sales-ready leads, not inflated by junk actions
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Every dollar bids toward an action your sales team can work
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Full lead-source attribution, so you scale winners and cut what doesn’t convert
Turn the traffic you already paid for into workable leads.
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Site-visitor identification
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Automated email & SMS
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Leads delivered to your CRM
Capture buyers at the moment they search.
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Search ads
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Video ads
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Vehicle Listing Ads
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Performance Max
Meet your audience where they already are.
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•
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TikTok
Stay visible across the sites they already visit.
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Static
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Animated
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Interactive
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Dynamic inventory
Programmatic video on the big screen.
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YouTube
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Online video
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Streaming, including premium exchanges
Reach shoppers on the commute.
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Spotify & SiriusXM
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Podcasts
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Digital radio, including premium placements
All six services are designed to meet DAP Funds (formerly T3AC) reimbursement requirements, subject to current Stellantis program guidelines and dealer eligibility.
Funding availability and reimbursement eligibility are determined by Stellantis and may vary by dealership, market, program, and available funds.
Our certified products and services bill through the Stellantis program directly to your parts statement, helping simplify the billing process for your dealership.
All eligible services are reimbursed via the automated submission process.
For your team, this means less time having to gather documentation, submit it and then follow the claim process to make sure it is paid. More time for your team to sell cars.
Creative, tagging, and campaign structure are built to program standards before anything runs, so claims are not denied after the money is already spent.
Where applicable, certified services may be submitted for available DAP Funds and other qualifying Stellantis funds. iFrog can help dealers understand current program requirements and identify potential funding opportunities, but does not determine or guarantee funding eligibility, claim approval, or reimbursement.
Optimizing toward real leads usually costs you the vanity metrics. It doesn’t here. Against the national average across every certified provider in the program, iFrog stores lead on efficiency and engagement at the same time.
Click-Through Rate
11.74%
National Average 7.29%
Cost per Action
$87.49
National Average $112.20
Cost per Sale Visit
$2.92
National Average $3.56
Cost per Click
$2.25
National Average $2.48
Action Rate
2.55%
National Average 2.38%
Of every 100 visitors your media investment drives to your site, only three leave a lead. Until now, the rest were gone: the dollars spent, the opportunity missed. iQ:ReDirect is the only always-on, imperceptible, real-time converter of your website traffic into your actionable leads.
3
leads per 100 visitors, before iQ:ReDirect
45+
leads per 100 visitors when every visitor is tracked, engaged, and prompted
15x
faster, larger, more. Same traffic, bigger pipeline
Step 1
Identify and build audiences from all your website shoppers, capturing name, email and cell phone number without anyone filling out a form.
Step 2
Personalized offers reach those visitors through automated dynamic email and SMS, building trust and affinity over time.
Step 3
Offers claimed from email and return visits become complete leads, delivered to your CRM in real time with verified cell numbers.
Every message is built from the vehicles that the shopper looked at, styled to your store, and sent on its own schedule. Nobody on your team writes it, and nobody has to fill out a form for it to start.
Dynamic Email
Built from the vehicles that shopper looked at, styled to your store, and sent on its own schedule.
SMS Follow-Up
A text with the offer attached, sent to a verified cell number, with no form ever filled out.
On Your Website
The same offer waiting on your own site when they come back, so the return visit converts.
Paid search isn’t about buying clicks. It’s about capturing real buyers at the exact moment they’re searching for their next vehicle. iFrog puts your dealership in front of in-market shoppers, so you don’t just get traffic, you get opportunities that drive sales.
Reach local buyers across Google Search, YouTube, Maps, Gmail, Display, Discover, and Vehicle Listing Ads through one campaign, with model-specific builds for the vehicles you need to move now, and targeting kept tight to your backyard.
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Keywords: exact, phrase, broad
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Location-based targeting
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Vehicle Listing Ads (VLA)
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Performance Max
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Ad extensions
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Micro-moment keywords
Website Traffic
VDP Views
Form Fills & Calls
Foot Traffic
Sales
Platform certifications keep us current on beta formats, inventory feeds, and support escalation, so your campaigns get fixed the same day, not the same quarter.
Yes. iFrog is a certified Tier 3 digital advertising provider in the Stellantis Digital Certified Program, with six certified services: Search Engine Marketing, Paid Social, Display & Retargeting, OTT/CTV, Streaming Audio and iQ:ReDirect. You enroll through the Stellantis Digital Certified portal, and we handle the paperwork from there.
All six services are designed to meet DAP Funds reimbursement requirements, subject to current Stellantis program guidelines and dealer eligibility. Where your store qualifies, certified services may also be submitted for other available Stellantis funds.
No. Most stores start with two or three and add channels as budget and inventory needs change. We would rather build a plan around what your market actually requires than sell a package you do not need.
Certified products and services are billed through the Stellantis program to your parts statement, and co-op is automatically submitted on your behalf. Your team does not assemble tear sheets, pull screenshots, or track claim deadlines. Because campaigns are built to program stands and pre-approved before launch, claims are not coming back denied after the money is spent.
Chrysler, Dodge, Jeep, Ram, Alfa Romeo, and Fiat. Campaigns are built at the nameplate level rather than the store level, because a Wrangler shopper and a Pacifica shopper are not the same person and should not be bought the same way.
No. We are website-agnostic and work with every major certified platform. What we need is access to your tagging and conversion tracking so we can measure the actions that matter instead of the ones the platform hands us.
Lead forms completed on your site and tracked phone calls to your store. Those are the actions your sales team can work. Every ad platform will happily count cheaper things and grade itself well on them, which produces a beautiful report and an empty showroom.
Brand and non-brand are reported separately, every month, along with impression share by nameplate across your PMA and where that share is being lost, whether to budget or to rank. A blended cost per lead built mostly on your own dealership name is not a share number, and we do not present it as one.
The Stellantis US Digital Advertising Provider Scorecard, Tier 3 Paid Search and Performance Max, July 2026. Those are median values measured by the program across every certified provider, not figures pulled from our own reporting. Individual results vary by market, budget, and inventory.
Yes, and like the other five services it is designed to meet DAP Funds reimbursement requirements. It identifies the website visitors who leave without filling out a form, engages them through automated email and SMS, and delivers complete leads with verified cell numbers into your CRM.
A named team you can call, not a ticket queue. iFrog started inside a dealership rather than inside an agency, which is why our reporting answers the questions a dealer principal asks and why we already know what happens to a lead after it hits the CRM.
Send this over and a member of our team will get back to you with what we’d run, what it costs, and how your DAP Funds apply.
Would you rather talk it through? Call 410.673.8278.
Born in a Dealership® and iQ:ReDirect are marks of iFrog Marketing Solutions. Stellantis and its vehicle brand names are trademarks of Stellantis N.V., used here to identify program certification. Performance figures reflect median values from the Stellantis US Digital Advertising Provider Scorecard, Tier 3 Paid Search & Performance Max, July 2026; individual results vary by market, budget, and inventory.
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