Search Engine Optimization (SEO) refers to the process used to drive traffic to your website organically, that is, without you paying for it. Search engines such as Google and Bing assess the functionality and content of your website in deciding whether to include it in their organic search results. We make sure that your website is optimized, and we constantly create fresh content that is relevant to automotive shoppers. This way, search engines will see value in your website and rank it higher in their organic search results.
Having a well-executed SEO strategy is vital for your dealership. Google alone processes over 100 billion searches each month; that’s 40,000 a second! In today’s market, a good organic ranking doesn’t just happen on its own. You need expert help. At iFrog Digital Marketing, we carefully comb through Google Analytics to ensure the success of our SEO strategy. We monitor the search terms that automotive shoppers are using in your market, and we create vehicle or conquest landing pages tailored to those terms, your brand and your sales goals. Our graphics team then produces original images for each landing page we create.
Search engines look for functionality and fresh content. In deciding whether you deserve a higher ranking, Google can even detect whether the graphics on your site are original or canned. Our goal is to drive organic traffic to your site with focused, original content and compelling graphics. However, we don’t stop there. We realize you do not just want traffic on your website and eyes on your inventory. You want customers to buy your product and services! Believe it or not, that’s exactly what the customer wants as well, as long as you get the right customer.
Making sure the right person finds your site is a huge part of our job at iFrog. We optimize keywords and content in an effort to ensure that those who discover your site organically find what they are seeking. We also ensure that your website draws the shopper further into the sales funnel. In addition to targeted landing pages, we work with you to create compelling calls to action, specials and vehicle detail pages.
There are dozens of ways to enhance your website’s performance and we know exactly what to do in order for you to gain a competitive advantage on search results pages. Search Engine Optimization should be an integral part of your dealership’s digital marketing strategy. Let us do the heavy lifting for you and contact us today to see what automotive marketing strategies we can employ for your website!
If you have questions about your current digital marketing strategies, we will help you answer them. We will look at everything from the optimization of your website to your social media presence, from your store’s unique branding to the tools used to drive traffic to your site. In short, our team will look at your entire digital footprint, tell you what we would do differently and explain why. We will also explain why the strategies and services we provide are different because we were Born in a Dealership®.request audit