Search Engine Marketing (SEM) or Paid Search refers to the pay-to-play process used to ensure that your digital ad appears in a shopper’s Search Engine Results Pages (SERPs). Unlike Search Engine Optimization (SEO), which relies on your website’s content and optimization to boost your ranking over time, SEM produces results immediately. SEM also shows the shopper customized ad copy. The ad includes a headline, ad extensions, and a display URL with a description that can incorporate calls to action and other information.
If you are not using paid search, or your current paid search campaigns are not very effective, you are at a huge disadvantage. At iFrog, we design your SEM and SEO campaigns to work together to deliver a one-two punch. Our ultimate goal is to have your website place well in both the paid and organic positions on SERPs. In SEM, we use enticing ad copy, calls-to-action, and all available ad extensions to make your ads as appealing and useful as possible. We also optimize your website to assure that, when it is crawled by Google and other search networks, it ranks high in relevance.
All campaigns we create are custom and from scratch. We make sure that your ads convey current information, that each ad is branded to your dealership, and that each ad shows up where you want to them to show up — above your competition. Don’t forget that you only pay for clicks, so no dollar amount is ever wasted. Plus, we constantly monitor campaigns to ensure performance. We are not like other agencies that will “set it and forget it.”
One of the great features of a solid SEM strategy is the precision you can use in targeting shoppers based on where they are in the sales funnel. As your campaigns perform over time, we tweak them to ensure that they are precise as possible, focused on your specific digital objectives and complement your SEO strategies. At iFrog, no results are “good enough.” We never stop improving your website or paid search campaigns.
One of our primary goals is, of course, to drive traffic to your site, but we also focus equally on making sure shoppers take action when visiting your site. One of the ways we do this is by using dynamic ads that are specific to your inventory and link people directly to the VDP of the vehicle they were searching for. We also make sure that, wherever someone lands on your site, it is attractive, informative, and provides options that will move them through the sales funnel towards conversion.
Learn more about how paid search can boost quality traffic to your website. Get more leads and contact us today.
If you have questions about your current digital marketing strategies, we will help you answer them. We will look at everything from the optimization of your website to your social media presence, from your store’s unique branding to the tools used to drive traffic to your site. In short, our team will look at your entire digital footprint, tell you what we would do differently and explain why. We will also explain why the strategies and services we provide are different because we were Born in a Dealership®.request audit