“Smartphones have become so essential to our everyday lives – at home and on the go – that the device’s ownership trends are beginning to mirror the most ubiquitous tech device in American history, the television,” said Steve Koenig, Sr. Director of Market Research, Consumer Technology Association. “Over the next decade, we’ll see ownership of smartphones continue to expand, especially as devices in the Internet of Things (IoT) ecosystem continue to unlock even more potential and opportunity for connected devices.”
A cardinal rule for advertising is to present your message where your customers are. With the growth of smartphones per household now outpacing television sets in the U.S. and mobile devise users in the U.S. spending 5 hours a day on their phones and tablets (Flurry Analytics), your digital marketing message must reach this audience.
The good news is that SEM, SEO and social media marketing are not inherently device-dependent. Your AdWord campaigns, SEO work and Facebook ads work equally well on a desktop and smartphone. At iFrog, however, we take the extra step. We ensure that all of our paid search campaigns are optimized for mobile devices. This way, shoppers will have your phone number, location and other useful information at their fingertips when searching on a smartphone.
We optimize in other ways too. Shoppers spend much less time on websites when using a mobile device, and bounce rates on mobile devices are 40 percent higher. For mobile shoppers to stay on your site, it must capture and hold their attention. Our graphics team creates compelling digital ads to communicate your message quickly, entice shoppers and convey a feeling of quality. We also optimize your website to ensure that it is easy for shoppers to find the information they need.
Did you know that 60 percent of emails are opened on mobile devices? At iFrog, our coders work to ensure that the emails we send for you render properly on desktops, tablets, and smart phones and across multiple “email clients.” An “email client” downloads messages from the server for local use. They include Gmail, Google Android, Outlook, Apple Mail, Apple iPhone, Yahoo! Mail, Thunderbird and many more.
Email clients decide how to interpret or when to remove code from an email. If your email is not coded to render properly on a mobile device or a particular email client, only part of the email might be seen or it could display poorly. Our coders keep abreast of industry standards and know email client solutions. They test every email campaign we run across multiple email clients and devices to ensure that the email renders as we designed it. Not surprisingly, we are currently beating the industry average when it comes to email open and click-through rates!
Just as with paid search, we have the ability to hyper target geographic areas, carriers, devices, and specific audiences in mobile advertising. Geo Targeting is a great way to target specific locations when promoting service or sales specials or local events.
If you have questions about your current digital marketing strategies, we will help you answer them. We will look at everything from the optimization of your website to your social media presence, from your store’s unique branding to the tools used to drive traffic to your site. In short, our team will look at your entire digital footprint, tell you what we would do differently and explain why. We will also explain why the strategies and services we provide are different because we were Born in a Dealership®.request audit