“We take information from clients and visually transmit it to their market in a way that is creative, eye-catching and easily understood. Our goal is to grab the viewer’s attention and cause them to engage (click, call, submit a lead) with our client’s marketing message. We are meticulous about the smallest details of our work and strive for creative perfection daily. Our goal is to unify our clients’ marketing efforts by providing them with compelling and consistent branded images for all of their marketing channels.” Shelby Loudon, Creative Director, iFrog Digital Marketing.
Quality graphic design is critical to digital marketing. OEMs realize it. Tier 1 digital advertising always contains fresh, compelling, clean digital artwork. Your dealership is no different. It needs good creative. Not only do original graphics advance your store’s brand, separating it from the OEM and other stores in your region, but search engines recognize that your graphics are original and rank your website higher in organic search results. Ideally, you want your store to place well in both the paid and organic search positions, as nearly 80 percent of internet users prefer to click on an organic search result.
Good graphics also grab a shopper’s attention. They make your call to action stand out. They are the hook to your advertising message. They become your brand. Done poorly, they are ineffective and degrade your brand. Good graphics matter.
One way iFrog Digital Marketing distinguishes itself is through the quality and freshness of its graphics. Second-rate agencies cut corners in many ways but always in graphic design. Our graphics team is passionate about visual storytelling. They hold brainstorming sessions to bounce ideas around. They believe collaboration brings the best results. Our designers have degrees in graphic design. They stay up-to-date with the latest design trends and they are always learning new techniques.
Wondering if print advertising is dead? We think print advertising is still a necessary component of any automotive marketing campaign. After all, the best way to reach every corner of your target audience is to use as many marketing networks as possible. We offer full print services and capabilities. They include point of sale materials, posters, flyers, vehicle wraps (installation not available), hang tags, banners, stickers, or anything that you want to be branded.
If you have questions about your current digital marketing strategies, we will help you answer them. We will look at everything from the optimization of your website to your social media presence, from your store’s unique branding to the tools used to drive traffic to your site. In short, our team will look at your entire digital footprint, tell you what we would do differently and explain why. We will also explain why the strategies and services we provide are different because we were Born in a Dealership®.request audit