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Privacy Policy

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Effective Date: 09/24/2020

iFrog Legal Stuff

Summary of Privacy Policy

This Privacy Policy covers personal information we collect online and offline and it covers anyone who interacts with us, except for employees and people applying to work with us. It covers interactions with our website, electronic communications, applications, platforms and social media accounts. It explains where we get personal information, why we collect it, how we use it and how we share or “sell” it. We have provided this summary of our Privacy Policy for your convenience, but the summary is not a substitute for the full policy. Depending on the level of detail you are looking for, you may be misled if you only read this summary. Please read the Privacy Policy completely to be fully informed.  

Information We Collect

We may collect the following personal information:  

 

• Personal identifiers such as name, address, email address. 

• Consumer records such as purchase history. 

• Demographic classifications such as gender and race (mostly when aggregated to analyze website traffic). 

• Electronic network activity such as interaction with our website and other platforms. 

• General geolocation data collected electronically. 

• Limited professional information such as job title. 

• Biometric data such as your voice if a video conference is recorded.

• Inferences drawn from these categories such as whether you might be interested in a marketing solution we offer. 

 

How We Collect Information

We collect personal information in the following ways: 

 

• When you provide it to us directly either as a client (providing information needed to service an account) or as a visitor (subscribing to our newsletter). 

• Automatically when you interact with our website, applications, electronic forms of communication or other platforms we use to transact business and market our services. 

• When we obtain it from third parties such as when we purchase a contact list of attendees at a professional conference we attend. 

 

 

 

 

How We use Information

We typically use personal information in the following ways:

 

• To service your account.

• To operate our business.

• To communicate with you.

• To market and advertise our offerings and brand to you.

• To analyze the effectiveness of our platforms, marketing, and email.

• To track your cookie preference.

• To comply with applicable laws.

 

 

 



How We Share Information

We only share personal information to operate our business and not to generate revenue. We may share or “sell” information in the following ways:

 

• With our business service providersfor example, the company that hosts our customer resource management platform 

• With our advertising partners such as Google Display Network or Facebook. 

• With our marketing partners such as HubSpot. 

• In response to a legal process such as a subpoena, court order or governmental inquiry. 

• We reserve the right to share information with a potential purchaser or investor.

 

1. Introduction

A. The scope of this Privacy Policy

We are a business-to-business company. The clients who engage our services are nearly always other businesses. However, published privacy policies nearly always apply to the privacy of individuals or, to borrow from the California Consumer Protection Act, “natural persons. They typically do not apply to corporations or fictitious persons, that is, “persons” who exist only as legal entitiesThus, this Privacy Policy applies to individuals and their households. For us, as a business-to-business company, the individuals most affected by this Privacy Policy are the employees of the companies with which we do business or who are considering doing business with us. 

 

This Privacy Policy is comprehensive. It applies to information we collect online and off. For the personas covered by this Privacy Policy, iprovides everything they need to know about the Personal Information we collect:  where we get it, why we collected it, how we use it and who we share it with. This Privacy Policy does not, however, apply to all persons who interact with us. It does not yet, for example, cover employees or people applying for a job with us, except to the degree they meet the definition of Client or Visitor below.  

 

Please read our Privacy Policy completely. We want you to be fully informed. To help, we have broken our Privacy Policy into sections so that you can quickly locate the information you need. 

 

In creating this Privacy Policy, our goal is to use the California Consumer Protection Act or CCPA as a framework for establishing and administering the privacy rights outlined in this Privacy Policy, even if the persons covered by the policy are not residents of the State of California and even if we are not technically required to comply with the CCPA. (By adopting the CCPA as a framework, we do not concede, conclude or assume that we meet the criteria of a “business” as defined by California Civil Code section 1798.140, subdivision(c).)  

 

If you have any questions about our privacy practices, feel free to contact us toll free at (800) 877-8356 or email us at privacy@ifrog.com 

B. Definitions

Client” refers to a natural person (1) who is doing business with us now, (2) who has done business with us in the past or (3) to whom we have sent a proposal to do business. In nearly all instances, a person will be doing business with us through or on behalf of his or her employer or the company he or she owns. (See Scope of this Privacy Policy, above.)  

 

“Effective Date” refers to the date the Privacy Policy you are reading was implemented. This date appears in the upper left-hand corner of this page. 

 

“Personal Information” refers to data that can be used to identify a person or household either directly or indirectly. By directly, we mean by use of something closely associated with an actual person. Examples include a namesocial security number, street address, telephone number or email addressBy indirectly, we mean by use of an identifier typically associated with tracking online activity anonymously. Examples include internet protocol addresses or the unique identifiers used by cookies, tags, pixels, mobile identifiers or other similar technology.  

 

“Timeframe” refers to the 12 months that proceeded the Effective Date of our Privacy Policy.  

 

“Visitor” is a term that has different meanings depending on the context. It can refer to people we know directly (by name) because they submitted a lead, subscribed to our newsletter or whose contact information we purchased or acquired through another means. It can also refer to people we know only indirectly (not by name) because they have visited our site or engaged with our marketing materials and we automatically collected anonymized Personal Information about them when they did.  

 

“We, “us” or “our” refers to iFrog Marketing Solutions.   

 

“You” or “your,” depending on the context, could refer to a Client or a Visitor.   

2. Privacy for Clients

This section of our Privacy Policy explains the Personal Information we have collected from Clients during the Timeframe.  

A. Personal Information We Collect

We collect a range of Personal Information from Clients. The specific information depends on the nature of the work we perform for you or your business and the extent of your interactions with usWe have broken down the Personal Information we collect based how we obtain it:   

(i) Information we obtain directly from you Much of the Personal Information we collect about you we collect from you as part of the normal process of doing business. The categories of Personal Information we obtain directly from you include: 
    • • Contact information and other identifiers. Examples include the names of employees and their job titles, telephone numbers, and email addresses; relevant physical addressesand any other information we need to transact business with you, your company or your employer.  
    • • Customer Records. If you sign legal documents with us, we collect your name, employer, job title and address; we also collect your signature on legal forms. Example forms include master service agreements, service level agreements, subscription agreements, proposals, scopes of work or similar documents 
    • • Protected classificationsWe may collect information pertaining to your gender as we may associate salutation (Mr., Ms., Mrs.with your name in our CRM.  
    • • Commercial data. Examples include the products or services you considered purchasing or did purchase and any other purchasing or consuming histories or tendencies that pertain to our business with you, your company or your employer.   
    • • Audio, electronic or visual information. During marketing discussions, we may occasionally record a meeting held over video conference for the purposes of creating a record of your instructions to us, but we will ask your permission prior to recording. (Prior to the publication of this Privacy Policy, we may have recorded video conferences during the Timeframe without first obtaining permission.)  
    • • Professional or employment-related information. Collected information typically includes your job title and duties to the degree this Personal Information bears on our working relationship with you, your business or your employer. 

(ii) Information we collect automatically from you. We also collect Personal Information from you automatically. These collections typically occur when you interact with a platform we use or communicate with us electronically. The categories of Personal Information we collect automatically include:  communicate with us electronically. The categories of Personal Information we collect automatically include:  

 

    • • Electronic network activity.  
    •  
    •      > Your interaction with our website. Collected information typically includes your cookie preferences, the pages you visited, the referring and exiting pages, your search engine, your internet service provider, the dates and times you accessed our site, the length of time you spent on the site, geolocation data, your IP address, your operating system, the identity of your device and browser and any unique IDs associated with these systems. Collected information may also include basic demographic information such as age, gender, interests, and language. Unless you are a Client or a Visitor for whom we have a personal name and email address, the information collected here is anonymous and aggregated, meaning we do not know your actual identity and we do not track you individually but as part of a group for statistical purposes.  
    •      > Your interaction with emails we send. Collected information typically includes when we sent the email, when you received the email, the date and time you opened itthe length of time you spent viewing itwhether you clicked through to our site, your email client type and other similar data. 
    •      > Your interaction with our legal forms. Collected information typically includes the date and time we sent you legal documentthe date and time we sent you a reminder to sign the documentwhether you accessed the document, the date and time you accessed it, the pages you viewed, the length of time you spent viewing themthe date and time you signed the documentand whether you downloaded the document.   
    •      > Your interaction with us on our application (Stargate). Collected information typically includes your email address, IP address, login dates and times, actions performed using the application and the data you input into the application. We collect passwords but they are hashed and we cannot access them.  
    •      > Your interaction with us on our phone system (landline). Collected information typically includes your IP address, your operating system, device details, telephone number, caller ID, date and time of call, length of call. 
    •  
    • • Geolocation data. When you access our website, we may identify and collect geolocation data from you that tells use generally where you were when you accessed our site 

(iii)  Information we obtain from other sources:   

 

• Identifiers and commercial data. When you sign up for one or more of the marketing solutions we provide as an approved vendor through FCA Digital, FCA Digital will provide us with information about your businessSome of this information may meet the definition of Personal Information.

• Inferences drawn from information. We may draw inferences from the Personal Information we collect to better understand your consumer preferences, characteristics, predispositions, behaviors, attitudes, intelligence, abilities and aptitudes. 

B. How We Use Personal Information

We may use the Personal Information we have collected from Clients for the following business and commercial purposes: 

 To facilitate the provision of Services to you, your business or your employer. This purpose includes being able to obtain information from and transmit information to the appropriate person and job title within your organization and to effectively communicate with you about the nature and quality of the Services we are providing.

 To send you quality control and assessment surveys, newslettersand other forms of communication and marketing that we deem important to the provision of services and maintaining a relationship with you, your business or your employer. 

 To fulfill any program-level contractual oblations, which include reporting obligations, we may have with third parties through which you purchased and/or use some of our services. FCA Digital serves as an example of such a third party. 

 To track and implement your cookie preferences, including any decision to opt out of the “sale” of your Personal Information.  

• For diagnostic purposes to assess whether our platforms are performing as required and to troubleshoot and make changes to our platforms as needed. 

• To assess and analyze how you interact with our website, platforms, applicationssurveys, electronic communication, and educational and promotional material. We perform this work to further our legitimate business interests in personalizing, improving and enhancing our products, solutions, services, offerings, communication and marketing 

• To document and track our legal obligations to one another. This purpose includes ensuring the enforceability and enforcement of subscription agreements, terms of service, scopes of work, master service agreements, service level agreements, and other forms that may govern our relationship. 

• To provide you with notice of changes to our terms of service, service level agreements, and other legal terms and conditions material to our relationship that may change from time to time.   

• To provide information to consultants, experts and advisors, including accountants and attorneys, to help us comply with legal, fiscal, or security requirements in accordance with our legitimate business interests.   

• To ensure and enforce compliance with applicable law. This purpose includes jurisdictionally specific privacy requirements, compliance with court orders, valid discovery requests, valid subpoenas and other forms of compulsory legal processes.   

C. Tracking Technologies

To collect information automatically, we use marketing tracking technologies across our platforms and in electronic forms of communications. These technologies include cookies, pixels, web beacons, tags and similar technologiesThey allow us to identify a specific browser, IP address, operating system, email client type and similar information as identified above. You can control whether and what tracking technologies we use when you visit our website by setting your preferences here.   

D. Third-Party Payment Processor

If you pay us by credit card, we us a third-party payment processer to process your payments. We do not collect or retain credit card or financial information to facilitate this transaction. Our third-party payment processor collects this information, and its privacy policy governs its use of your dataOur third-party payment processor’s privacy policy can be found here.   

3. Privacy for Visitors

This section of our Privacy Policy explains the Personal Information we collect from Visitors during the Timeframe. 

A. Personal Information We Collect

We collect Personal Information from Visitors. The specific information depends on the nature of your interaction with us. We have broken down the Personal Information we collect 

(i) Information we obtain directly from you. We collect information from you directly when you fill out a lead form, subscribe to our newsletter or blog, leave a comment on our blog, engage with us at a conference or follow one of our social media accounts. The categories of Personal Information we obtain directly from you in those instances include: 

• Contact information and other identifiersExamples could include your name, job title, telephone numbers, and email addresses. 

• Protected classificationsWe may collect information pertaining to your gender as we may associate a salutation (Mr., Ms., Mrs.) with your name in our CRM. 

• Commercial dataExamples include the products or services in which you expressed an interest.   

(ii) Information we collect automatically from you.We also collect Personal Information from you automatically. These collections typically occur when you interact with a platform we use or communicate with us electronically. The categories of Personal Information we collect automatically include: 

• Electronic network activity.   

 

     > Your interaction with our website. Collected information typically includes your cookie preferences, the pages you visited, the referring and exiting pages, your search engine, your internet service provider, the dates and times you accessed our site, the length of time you spent on the site, geolocation data, your IP address, your operating system, the identity of your device and browser and any unique IDs associated with these systems. Collected information may also include basic demographic information such as age, gender, interests, and language. Unless you are a Client or a Visitor for whom we have a personal name and email address, the information collected here is anonymous and aggregated, meaning we do not know your actual identity and we do not track you individually but as part of a group for statistical purposes. 

     > Your interaction with emails we send. Collected information typically includes when we sent the email, when you received the email, the date and time you opened it, the length of time you spent viewing it, whether you clicked through to our site, your email client type and other similar data.

 

• Geolocation data. When you access our website, we may identify and collect geolocation data from you that tells use generally where you were when you access our site.  

(iii) Information we obtain from other sources:     

  • • Information we purchase. We may purchase marketing information from time to time. An example would be an attendance list at an industry-specific conference or a marketing list acquired in some other fashion.

• Inferences drawn from information. We may draw inferences from the Personal Information we collect to better understand your consumer preferences, characteristics, predispositions, behaviors, attitudes, intelligence, abilities and aptitudes. 

B. How We Use Personal Information 

We may use the Personal Information we collect from Visitors for the following business and commercial purposes: 

• Should you become a Client, to facilitate the provision of Services to you, your business or your employer.  

• To present you with relevant marketing and sales material, including material you requested, such as newsletters, blog notices and gated content (premium content we provide in exchange for you giving us contact and other information), and retargeting advertisements.  

• To track and implement your cookie preferences, including any decision to opt out of the “sale” of your Personal Information.  

• For diagnostic purposes to assess whether our platforms are performing as required and to troubleshoot and make changes to our platforms as needed. 

• To assess and analyze how you interact with our website, platforms, electronic communication, and educational and promotional material. We perform this work to further our legitimate business interests in personalizing, improving and enhancing our products, solutions, services, offerings, communication and marketing.  

• To ensure and enforce compliance with applicable law, which varies from jurisdiction to jurisdiction. This purpose includes jurisdictionally specific privacy requirements, compliance with court orders, valid discovery requests, valid subpoenas and other forms of compulsory legal processes.  

 

C. Tracking Technologies

To collect information automatically, we use marketing tracking technologies across our platforms and in electronic forms of communications. These technologies include cookies, pixels, web beacons, tags and similar technologies. They allow us to identify a specific browser, IP address, operating system, email client type and similar information as identified above. You can control whether and what tracking technologies we use when you visit our website by setting your preferences here.   

4. Generally Applicable Information

A. How We Share Information

Wshare your Personal Information with others only to the extent we need to use the services of another business to conduct our business. Typical examples include storing and processing your Personal Information on a CRM or letting a social media platform know that you have been on our site so we can serve you with a targeted advertisement on that platform. For greater specificity, see the following categories of third parties with whom we may share your Personal Information during the Timeframe:  

(i) Our business service providersWe engage a variety of business service providers to assist us in our day-to-day operations; they provide us with various platforms, infrastructure, software, and applications, which we use to store and process business and commercial data. We may share your Personal Information with these providersThese providers supply the tools business use daily to operate. They include customer relationship management systems, accounting and financial service systemscontent management systemstask management systems, sales and marketing platformsand PDF management applications. 

 

(ii) Our data analytical partners. We use technical providers (like Google Analytics) to help us analyze data collected from our website. We do not collect this data; our analytical partners do. We do not have access to this data; rather, we interact with a dashboard that presents statistical information broken down into categories 

 

Links to Google: 

     • Google Analytics cookie usage on websites. 

     • Google Analytics opt-out browser add-on. 

(iii) Our advertising partnersWe may partner with third-party ad exchanges and networks (like Google Display Network) and social media platforms (like Facebook)Our advertising partners typically use tracking technology (such as cookies, pixels, web beacons, and more) to gather information about your activities on our websiteour social media accounts or other platforms. We use the Personal Information they gather to identify audiences for targeted advertising and to serve ads on their networks, exchanges and platforms. We may also use information they provide to assess the effectiveness of our marketing. Our advertising partners may be able to connect the data they gather on our website with individual social media accounts or with a broader range of activity across the internetOur advertising partners have their own data, ad management and privacy policies. Useful information for some of our advertising partners can be found here: 

 

Links to Google: 

     • How Google uses cookies

     • Google privacy policy. 

     • Google user-based advertising opt-out. 

Links to Facebook: 

     • Facebook data policy. 

     • Facebook ad preferences. 

Links to Instagram:  

     • Instagram data policy. 

     • Instagram ad management.

(iv) Our marketing partnersWe may partner with third party marketing platforms (like HubSpot). Our marketing partners typically use tracking technology (such as cookies, pixels, web beacons, and more) to gather information about your activities on our website or your engagement with our electronic forms of communication (such as email and chatbot). We may use the Personal Information they gather to assess the effectiveness of our marketing and make improvements based on these assessments. We also use the Personal Information they collect to inform email campaigns including identifying segmented audiences for specific campaigns and quality control and client satisfaction surveys, by way of example. 

(v) Governmental agency or body or in response to a legal process. We may disclosure your Personal Information to meet to legal, regulatory or governmental requirements when necessary as determined by us.  

(vi) Potential buyer (and its agents and advisors). We reserve the right to share your Personal Information with potential investors or buyers for the purposes of allowing them to do their due diligence. 

B. The Sale of Personal Information

We do not sell your Personal Information as the word “sale” is traditionally understood. We do not derive any income (or receive any other material benefit) from giving others access to your Personal Information. We only use Personal Information to meet the needs of our Clients and serve relevant advertisements to Clients and Visitors. However, the CCPA has a very broad definition of “sell.” Some interpretations of the CCPA conclude that our placing a social media tracking pixel on our website is a sale, even if the only reason we place the pixel on the site is to send you remarketing ads on social mediaAccepting an expansive view of the word “sell,” we list in the chart below the categories of Personal Information we do and do not sell: 

The category of third parties to whom we sell Personal Information is our advertising partners. 

C. Your Choices, Your Rights and Your Opt-Outs

The rights identified below are the rights afforded to citizens of the State of California under the California Consumer Protection Act. As noted above, our goal is to use the CCPA as a framework for establishing and administering your rights under this Privacy Policy, even if you are not a resident of the State of California and even if we are not technically required to comply with the CCPAThose rights are:  

(i) Right to know about Personal Information we collect, disclose or sell. You have the right to know what Personal Information of yours we have collected, disclosed and sold. This right includes an obligation on our part to inform you of the following: 

• The categories of Personal Information that we collected about you.

• If we have not sold your Personal Information.  

• If we did sell your Personal Information, the categories of Personal Information that we sold and the categories of third parties to whom we sold it.  

• If we did not disclose your Personal Information for a business purpose. 

• If we did disclose your Personal Information for a business purpose, the categories of Personal Information we disclosed. 

(ii) Right to request deletion of Personal Information. You have the right to request that we delete the Personal Information we collected about you. This right has many exceptionsOne group of exceptions is iwe need the Personal Information (1) to complete the transaction for which we collected it, (2) to provide a good or service requested by you or a good or service reasonably anticipated within the context of our ongoing business relationship with you, your business or your employer or (3) to perform a contract between us and you, your business or your employer. Another exception is if we use the Personal Information for solely internal uses that are reasonably aligned with your expectations based on your relationship with us. Another is to comply with a legal obligation. The CCPA recognizes even more exceptions. These are just examples.  

(iii) Right to opt-out of sale of Personal Information. You have the right, at any time, to direct us to not sell your Personal Information. This right is referred to as the “right to opt out.” You may exercise your right to opt out by clicking on the button labeled “Do Not Sell” below and setting your cookie preference to disallow tracking and advertising cookies, and if you believe we know your name, you must also either complete this form or call us toll free at (800) 877-8356.

The reason we require two steps is that disallowing tracking and advertising cookies merely sets your cookie preferences on our website. This process does not associate a unique identifier assigned to a browser with with a named individual in any business system we might maintain, such as our CRM. 

(iv) Right to non-discrimination. You have the right not to receive discriminatory treatment from us because you exercised any of your rights under this Privacy Policy or any rights conferred on you by the CCPA.   

D. Instructions for Submitting a Request

(i) How to submit a request for yourself. 

You may  exercise your rights under this Privacy Policy (and under the CCPA) as follows:

•  You may exercise your right to know or your right to delete by clicking through to this form and completing it or by calling (800) 877-8356. 

You may exercise your right to opt out by clicking on the button labeled “Do Not Sell” below and setting your cookie preference to disallow tracking and advertising cookies, and if you believe your name is in our system, you must also either complete this form or call us toll free at (800) 877-8356. 

The reason we require two steps is that disallowing tracking and advertising cookies merely sets your cookie preferences on our website. This process does not associate a unique identifier assigned to a browser with with a named individual in any business system we might maintain, such as our CRM. 

(ii) Our need to verify your identity. 

Once you have submitted a request to know, delete or opt out, we will need to verify your identity. The information we will ask you to provide will depend on the nature of your relationship to us, such as whether you are Client or Visitor. 

(iii) How to submit a request for someone else. 

You may have an authorized agent submit a request to know or delete on your behalf. Should you do so, we may require you (1) to provide the authorized agent signed permission to make the request, (2) to verify your identity directly with us, and/or (3) to directly confirm with us that you provided the authorized agent permission to submit the request. Should we ask you for this information, we will also need to verify your identity. 

E. Publicly Shared Personal Information

(i) Blog. We maintain a blog on our website. Any information you leave in a comment on our bog may be read, collected and used by anyone. If your Personal Information appears on our blog and you want to remove it, contact us at privacy@ifrog.comIf we are unable to remove it, we will let you know why. 

 

(ii) Social media. We maintain several social media profiles. Any information, communication or materials you submit on a social media platform is at your own risk without any reasonable expectation of privacy. We do not control other users and commentors on our social media sites and we do not control the terms of use of privacy policies of those sites. 

F. Children

We do not knowingly collect information on minors or sell the Personal Information of minors under 16 years of age. 

G. California’s “Shine the Light” Law

Under California’s “Shine the Light Law, California residents may also request that we provide to you: 

• A list of the categories of personal information about them that we have disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding the request; and  

• A list of the categories of third parties to whom we discussed such personal information. 

Our disclosure requirements apply only if we share consumers’ personal information with third parties for them to directly market their own products to those consumers, instead of assisting us with our own business. We do not share personal information in this fashion. We only share personal information to assist us in marketing our services and products.

 

Nevertheless, if you are a California resident and wish to submit such a request, please email us at privacy@ifrog.com and reference “Shine the Light” in the subject line.

H. Personal Information Processed on Behalf of Clients

As an agency, we process Personal Information provided to us by our Clients. In this regard, we work as a “service provider” under the CCPA and our receipt, collection and processing of your Personal Information is on behalf of our Clients. If you wish to exercise your rights under the CCPA with respect to such Personal Information, please contact the business on whose behalf we processed your Personal Information.  

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Phone: (410) 673-8278
Email: letschat@iFrog.com

Address: 101 Bay Street Suite A Easton, MD 21601

 

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