For today’s blog topic, I go back to sitting in Marketing 101 on my first day of business school. Yes. It was before the Internet in the mid-80’s but the lesson still applies today. The goal of marketing is to get the right message to the right person at the right time. That fundamental objective […]
After one successful blog post I am starting to settle into this nicely. Today I decided that I would provide a few tips and tricks for paid media, which is an important channel in the majority of campaigns and which always benefits from a little extra attention. Knowing the difference between EXACT MATCH and BROAD […]
I have been at the helm of iFrog for just seven months when our world changed because of an invisible enemy – the COVID-19 virus. Today, iFrog is an entirely remote operation working 24/7 for our clients. One thing is for certain during this time of crisis; digital marketing is more important than ever. We […]
Millsboro Chrysler Dodge Jeep Ram was a blank slate when Preston Automotive Group opened it in 2015. The Delaware dealership was an open point, so there was no preexisting customer base to pull from. The new store would have to build its clientele from scratch. Instead of blanketing local newspapers and TV stations to drive […]
If you have visited our website this month, you might have noticed that part of the iFrog Digital Marketing logo — including our iconic frog — is now purple. That is because we are proud to say we fully support the efforts of the Talbot Goes Purple project. This national project runs through September across […]
Exciting news for iFrog! EASTON, Md., Sept. 6, 2019 /PRNewswire-PRWeb/ — iFrog Digital Marketing recently announced that Keith T. Tomatore (K.T.) has become its new Chief Executive Officer. Tomatore, who was appointed by Chairman David H. Wilson, has assumed day-to-day leadership of the Easton-based company, and will also serve on iFrog’s Board of Directors. Tomatore is […]
Effective May 1, 2019, FCA (Fiat Chrysler Automobiles) & FCA Digital decided for their dealers to use certified paid search partners to accelerate the adoption of Micro-Moments in FCA’s paid search strategy. iFrog Digital Marketing has become a certified partner to continue to serve its clients that operate Chrysler, Dodge, Jeep, and Ram stores. The […]
Are you earning money or losing money? Is your agency well versed in the difference between Co-op and Compliance? Are they doing all they can to make sure that you are receiving all the co-op funds you are entitled to along with making sure that all your advertising assets are compliant with your OEM so that you do not […]
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