Recently, I celebrated my 9 month anniversary as the CEO of iFrog Digital Marketing and I could not be more proud of the pirate team at iFrog. iFrog recently celebrated its 5 year anniversary. I have heard our COO and others describe iFrog as a company of two distinct time periods, “before KT and after […]
Given the events that are dominating the news today, I felt compelled to write something around the avoidable tragedy that took the life of George Floyd in Minneapolis last week. It is disheartening that in 2020 we are still having these conversations. There is simply zero excuse for what happened to Mr. Floyd. I realize […]
As we go through the 11th week of COVID-19, I thought I would detail how iFrog is thinking about messaging for our clients. It is so important for today’s marketing solutions companies to help steer clients through this pandemic and help them position their brand for success throughout the process. You’ve heard of solving for […]
Just the other day, I found myself reflecting on the “Business Decision Maker Audience.” The sound of those words brings back such great memories. For many years, I ran the digital business operations for Washington Post, Newsweek, Slate, and Budget Travel. It was actually a wonderful time! I was able to be one of the early pioneers […]
Why is iFrog building out a single technology stack and what advantage does that provide to clients? This is a question I am often asked. The main reason technology is critical to marketing today is the consumer experience. Our clients need marketing that is relevant to a qualified consumer at the right time during their […]
Last Friday, I had the opportunity to attend a leadership session with Walter Bond, former NBA player turned motivational speaker. He has written the motivational book titled Swim, has well-known customers such as Accenture, Jersey Mike’s, Ameriprise, and speaks at nearly 100 events/conventions yearly. In this leadership session, he outlined his playbook that contributes to […]
Leadership – A simple word, but one of the most important elements in any business, team, organization, or church. Leadership is often misunderstood. At one point in my career, at a major publishing company, I was told that “leadership is not substantive.” I could not disagree more and have seen firsthand the destruction that bad leadership […]
I started my career in digital marketing with Dave Wilson Sr. at Preston Automotive Group in Delaware and Maryland. Coming off the great recession that began in October 2008, Preston Automotive Group shifted focus to digital marketing from traditional advertising. A few months before receiving my master’s degree in 2011, Dave reached out to me […]
We are in week 6 of the COVID-19 quarantine. I realize that when this is over there will ultimately be a new normal. It’s inevitable. Let’s discuss four areas that will change and undoubtedly never be the same going forward. Payment – On a recent trip last Thanksgiving to Europe, I was shocked at how […]
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