Industry News

Digital Advertising November 12, 2019
Automotive News – Digital marketing drives Delaware dealer’s growth

Millsboro Chrysler-Dodge-Jeep-Ram was a blank slate when Preston Automotive Group opened it in 2015. The Delaware dealership was an open point, so there was no preexisting customer base to pull from. The new store would have to build […]

Industry News September 06, 2019
iFrog Digital Marketing Introduces New CEO From Ford Agency

Exciting news for iFrog! EASTON, Md., Sept. 6, 2019 /PRNewswire-PRWeb/ — iFrog Digital Marketing recently announced that Keith T. Tomatore (K.T.) has become its new Chief Executive Officer. Tomatore, who was appointed by Chairman David H. Wilson, has assumed day-to-day leadership of the Easton-based company, and will also serve on iFrog’s Board of Directors. Tomatore is […]

Huge Change in FCA Certified Paid Search Providers for Chrysler Dodge Jeep Ram Dealers

Effective May 1, 2019, FCA (Fiat Chrysler Automobiles) decided for their dealers to use certified paid search partners to accelerate the adoption of Micro-Moments in FCA’s paid search strategy. iFrog Digital Marketing has become a certified partner to continue to serve its clients that operate Chrysler, Dodge, Jeep, and Ram stores. The certification not only […]

Industry News March 22, 2019
Average Position Getting The Boot From Google

Google announced recently that the average position metric will be taken out of the Google Ads platform soon.  The metric, which reflects where an ad appears compared to other ads in the same auction, is scheduled to sunset in September of this year.  When announcing the coming departure of this commonly used metric, Google pointed […]

Industry News February 01, 2018
Preston Ford Dealer in MD Celebrates Top 100 Victory

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