Captains Blog / May 01

Captain’s Blog: Chapter 5

Captains Blog
  • Share on:

Get started with our digital marketing services.

Get Started

Leadership – A simple word, but one of the most important elements in any business, team, organization, or church. Leadership is often misunderstood. At one point in my career, at a major publishing company, I was told that “leadership is not substantive.” I could not disagree more and have seen firsthand the destruction that bad leadership has on an organization and its people. I have also learned just as much from “bad or non-existent” leaders as I have from my wonderful leadership mentors. It is just as important to understand what not to do in your own leadership as what to do.

I believe leadership is primarily about service to staff, clients, shareholders, and the consumers who use our products and services. Leadership should be present in the top folks who run a company, but it is not confined to those folks. While manager roles are assigned to us by our bosses, nobody can assign you as a leader. You have to want it!

As Vince Lombardi once said, “Leaders aren't born, they are made. They are made by hard effort, which is the price which all of us must pay to achieve any goal which is worthwhile.”

A leader must understand the business and be able to chart a course and communicate that course. A leader must be willing to hold the team accountable and provide them guidance along the way to achieving the organization’s goals. A good leader must have tremendous character. The best leaders are selfless and always putting others first. True leaders are not paranoid or obsessed with dividing their folks, but rather they are obsessed with the unity of the team and the sense of purpose.

In my 36-year career as a leader of departments and organizations, I have used these 13 principles to hold myself accountable in regard to my leadership and I wanted to share them with you:

  1. Honesty
  2. Character
  3. Commitment
  4. Communication
  5. Decisiveness
  6. Accountability
  7. Empowerment
  8. Innovation
  9. Empathy
  10. Humility
  11. Transparency
  12. Vision
  13. Resilience

At iFrog Digital Marketing, we have charted a course! We have an 18-month roadmap of detailed deliverables that every team member, aka pirate, has access to and input around. It is important that every pirate at iFrog understands the what, the how and the why in terms of our priorities. I am a completely transparent leader who wants our team and our clients to excel. What many folks sometimes forget is that what happens inside an organization directly reflects the output of an organization and their clients.

I never want our roadmap and vision to be a secret to our staff or our clients. Both need to understand where we are headed, what we are investing in and how this impacts them. Ultimately, this results in better marketing ROI.

If anyone is interested in improving your marketing ROI and understanding how iFrog Digital Marketing can help, please know that this pirate ship is at the ready! Feel free to reach out to me directly 24/7 at 202-309-0309 or at for a personalized demo of our latest technology and how it could maximize your media spends.

Be a pirate leader today and disrupt the old way of doing business! #ifrogmarketing, #pirates, #borninadealership

Keith Tomatore

KTSignature-Sm (1)
Did You Like This Article? Share it with your friends!

Get Your Free Digital Footprint Audit

If you have questions about your current digital marketing strategies, we will help you answer them.  We will look at everything from the optimization of your website to your social media presence, from your store’s unique branding to the tools used to drive traffic to your site.  In short, our team will look at your entire digital footprint, tell you what we would do differently and explain why.   We will also explain why the strategies and services we provide are different because we were Born in a Dealership®.

request audit