Quick Tips May 26, 2020
Captain’s Blog: Chapter 8 – Covid 19 & Messaging

As we go through the 11th week of COVID-19, I thought I would detail how iFrog is thinking about messaging for our clients.  It is so important for today’s marketing solutions companies to help steer clients through this pandemic and help them position their brand for success throughout the process. You’ve heard of solving for […]

Captains Blog May 21, 2020
Captain’s Blog: Chapter 7

Just the other day, I found myself reflecting on the “Business Decision Maker Audience.” The sound of those words brings back such great memories. For many years, I ran the digital business operations for Washington Post, Newsweek, Slate, and Budget Travel. It was actually a wonderful time! I was able to be one of the early pioneers […]

Captains Blog May 12, 2020
Captain’s Blog: Chapter 6

Why is iFrog building out a single technology stack and what advantage does that provide to clients?   This is a question I am often asked.  The main reason technology is critical to marketing today is the consumer experience.  Our clients need marketing that is relevant to a qualified consumer at the right time during their […]

Guest Blog May 04, 2020
People Matter. Are you in the relationship building business?

Last Friday, I had the opportunity to attend a leadership session with Walter Bond, former NBA player turned motivational speaker.  He has written the motivational book titled Swim, has well-known customers such as Accenture, Jersey Mike’s, Ameriprise, and speaks at nearly 100 events/conventions yearly.  In this leadership session, he outlined his playbook that contributes to […]

Captains Blog May 01, 2020
Captain’s Blog: Chapter 5

Leadership – A simple word, but one of the most important elements in any business, team, organization, or church. Leadership is often misunderstood. At one point in my career, at a major publishing company, I was told that “leadership is not substantive.” I could not disagree more and have seen firsthand the destruction that bad leadership […]

Guest Blog April 24, 2020
Reflections – Humble Beginnings to Marketing Technology

I started my career in digital marketing with Dave Wilson Sr. at Preston Automotive Group in Delaware and Maryland.  Coming off the great recession that began in October 2008, Preston Automotive Group shifted focus to digital marketing from traditional advertising.  A few months before receiving my master’s degree in 2011, Dave reached out to me […]

Captains Blog April 24, 2020
Captain’s Blog: Chapter 4

We are in week 6 of the COVID-19 quarantine.  I realize that when this is over there will ultimately be a new normal.  It’s inevitable.  Let’s discuss four areas that will change and undoubtedly never be the same going forward. Payment – On a recent trip last Thanksgiving to Europe, I was shocked at how […]

Captains Blog April 20, 2020
Captain’s Blog: Chapter 3

For today’s blog topic, I go back to sitting in Marketing 101 on my first day of business school. Yes. It was before the Internet in the mid-80’s but the lesson still applies today. The goal of marketing is to get the right message to the right person at the right time. That fundamental objective […]

Captains Blog April 14, 2020
Captain’s Blog: Chapter 2

After one successful blog post I am starting to settle into this nicely. Today I decided that I would provide a few tips and tricks for paid media, which is an important channel in the majority of campaigns and which always benefits from a little extra attention. Knowing the difference between EXACT MATCH and BROAD […]

Captains Blog April 08, 2020
Captain’s Blog: Chapter 1

I have been at the helm of iFrog for just seven months when our world changed because of an invisible enemy – the COVID-19 virus. Today, iFrog is an entirely remote operation working 24/7 for our clients. One thing is for certain during this time of crisis; digital marketing is more important than ever. We […]

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