Archive for Keith Tomatore

Today, I wanted to focus on corporate training.  Most, if not all of the training I received in my professional career has been a huge affair at big costs where all employees from around the country gather together and learn things.  I have found these events to be extremely helpful in the position I was […]

I was thinking today about how many phone calls I get from friends from all chapters of my life complaining about their jobs.  While the number one requirement for any friend is to be a good listener, I also can’t help thinking of how so many good people are comfortable blaming someone else for their […]

What is success?  I think about this question often.  In many companies it is some financial goal, to beat the competition, to become the largest or the best.  What does that mean?  Against what metrics?  That is not a vision nor does it demonstrate something of particular importance to others.  It is an insular view […]

Public speaking is one of the most frightening things for many people.  I remember as a college student, my communications professor told our class that folks were more scared of public speaking than death.  At my last job, we had monthly Ford Dealer Association meetings with automotive dealers as well as monthly dealer war rooms.  […]

I am asked a lot about the vision of iFrog and how folks can establish a vision in their companies. The iFrog vision is to become a global marketing technology company that builds proprietary technology in order to create a sustainable competitive advantage for our clients. The key thing about a vision is that it […]

Today, I was reflecting on my 36 years in leadership positions and those leaders who were also my managers and had a huge impact on my career and leadership.  I have been privileged to work for some of the greatest people that I know, but two leaders really stand out due to the impact they […]

Late last week, I was interviewed with my friend, Dave Wilson, for an Automotive News article.  The topic of the conversation was advertising during COVID-19 and how we handled marketing around this pandemic for our clients and consumers.  At iFrog, we spent time talking to each of our clients and making certain that we understood […]

Recently, I celebrated my 9 month anniversary as the CEO of iFrog Digital Marketing and I could not be more proud of the pirate team at iFrog.  iFrog recently celebrated its 5 year anniversary.  I have heard our COO and others describe iFrog as a company of two distinct time periods, “before KT and after […]

Given the events that are dominating the news today, I felt compelled to write something around the avoidable tragedy that took the life of George Floyd in Minneapolis last week.  It is disheartening that in 2020 we are still having these conversations.  There is simply zero excuse for what happened to Mr. Floyd.  I realize […]

As we go through the 11th week of COVID-19, I thought I would detail how iFrog is thinking about messaging for our clients.  It is so important for today’s marketing solutions companies to help steer clients through this pandemic and help them position their brand for success throughout the process. You’ve heard of solving for […]