Today, I am excited to announce we are changing our name from iFrog Digital Marketing to iFrog Marketing Solutions!  I am proud of what my pirate teammates accomplished over the last 5 years in building out a strong boutique agency committed to serving automotive dealers with outstanding world class service.  iFrog Digital Marketing started within the Preston Automotive Group, first serving those dealerships and then growing as a small independent agency to service other auto dealerships mostly in the Mid-Atlantic area of the country.  This heritage gave us the “Born in a Dealership” mentality that we speak about today.

At iFrog, we absolutely cherish our roots and are proud of our heritage, but we did not feel that iFrog Digital Marketing made sense to where the company is today.  Although our past is being “Born in a Dealership,” our future is very different.  In fact, as of this writing, I have been at the helm of iFrog Digital Marketing for just over 11 months.  A lot of evolution has happened during that time.  First, we are no longer a boutique digital agency and during this time we transformed to a marketing technology company and implemented a single technology stack that is built with artificial intelligence and machine learning.  Thus, all of our marketing channels are now technology enabled and talking to each other.  

This technology has improved media spend efficiencies for our clients and improved their conversions upwards of 70% and beyond.  The power of this technology has also provided predictive modeling so we can identify new business opportunities for our clients.  This technology has helped transform our clients’ businesses.  We also create custom audiences and segmented data strategies that allow for more precise targeting with our Consumer Management Platform (CMP).  Today, campaigns that took 2 days to produce take 2 minutes and they have much more robust storytelling capabilities across devices and platforms.

Something else we’ve done is created an iFrog Labs area of the company which is building proprietary software for partners.  This SaaS (Software as a Service) part of our business is the engineering arm of providing technology to both solve challenges and open up new opportunities.  Labs has been operating for 11 months and brings a very different element to iFrog.  It is a driver in the new technology approach of iFrog today.

Finally, we have built out a business development arm that is way more than sales.  Sales to me is too internally focused, but our business development is centered on developing business and industry relationships to help our clients.  It will also be a big part of M&A as iFrog expands its footprint to a more global approach.

All of this going on in the last 11 months and our name was still iFrog Digital Marketing.  Our website was about Tier 3 automotive and our marketing was almost non-existent.  We transformed our entire company in the past 11 months and yet, almost nobody outside of our present clients and internal staff knew what we had done and where we currently reside.  

Today, we are more than Born in a Dealership®.  We live at the intersection of marketing and technology™.  iFrog Digital Marketing did not represent the new iFrog.  So today, I am proud to present iFrog Marketing Solutions, a marketing technology company that is national in our clients and approach.  We are a company that works across all tiers and in many verticals.  We are a technology company that builds proprietary software to solve unique business and consumer challenges.  

While we have a modern campus, which serves as our headquarters in Easton, Maryland, we have pirates all over the country working at iFrog Marketing Solutions.  Our website (ifrog.com) has been completely relaunched with a new look and emphasis toward our technology and our capabilities.  We have a robust marketing team that is building out our brand, client experience, and letting the world know about iFrog.

The iFrog vision is to transform our clients’ businesses and solve complex problems to make their lives better.  That is why iFrog exists.  It is why we get up every morning and live up to that special vision.  Our mission remains the same.  It is to disrupt the industry with proven marketing solutions and provide our partners with a sustainable competitive advantage.  The difference is now we are a full-fledged marketing solutions company driven by the latest technology and enabled to produce solutions to complex problems in any industry.  

Automotive is still near and dear to our heart.  It always will be.  We help our automotive clients transform their businesses to new heights daily.  The other parts of our business help us add incrementality to everything we were already doing and will continue to do.

Today, iFrog is a pirate ship that is focused nationally and very soon we will be global in our reach.  I encourage all of our friends to visit our website at ifrog.com and check out the new iFrog.  Our commitment to service will never change, and paired with our new technology you can expect to see even greater results.  I look forward to having iFrog Marketing Solutions help you 24/7 with your needs as we break away from the status quo and instead explore new solutions for the 21^st century. 

I am honored and humbled to be the CEO of this great company.  I feel so privileged to work with such dedicated teammates and pirates who really do place our clients and their consumers first.  I don’t want to lead a company that is just chasing sales and managing a balance sheet.  At iFrog, our vision is much larger than that.  Our vision is about making the world better and businesses more successful.  Our vision is about reimagining marketing and creating sustainable solutions to complex challenges.  We are innovative, outside-the-box thinkers with flawless execution.  One team, one mission…are not just words; they reside in our heart and soul.  

I welcome you with open arms and an open heart to the new iFrog Marketing Solutions.  We are a different kind of company achieving different kinds of results.

As always, please don’t hesitate to hit me up 24/7 at kt@ifrog.com.   
Be a pirate, have a great day and be on the lookout for continued transformation from iFrog Marketing Solutions!   #ifrogmarketing, #ifrogtechnology, #pirates, #PiratesForChange