Friday, 05 August 2016 00:00

Jennifer Smith

Jennifer Smith is an accomplished automotive business leader; highly-skilled in Digital Marketing, Technology and Business Intelligence. She combines experienced strategy skills with a respected approach to business development, brand management, corporate initiatives, customer retention & marketing. Jennifer is responsible for operational activities in relation to online digital marketing, SEO, personalized database marketing, client retention and integrated OEM solutions.

Prior to joining iFrog, Jennifer managed the National Account for Toyota’s OCPe Service and Parts Marketing Program for AutoPoint. From 2008 to 2015 Jennifer was Vice President of Business Development for OneCommand, she was responsible for developing and managing the Multi-Channel Parts and Service Marketing Partnerships with Kia, Ford, Chrysler, Dodge and Mitsubishi.

As Director of Dealer Operations, at Autobytel, Jennifer focused on lead generation, dealer enrollment and customer retention. Prior to Autobytel, Smith performed in-depth market studies and implemented innovative research strategies for Market Rep at Nissan Motors North America. Jennifer holds a B.S. in Computer Information Systems from the University of Maryland.

Published in People

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