The Demise of Google Plus: What it Means to You

Friday, 21 August 2015 00:00
The Demise of Google Plus:  What it Means to You

Who out there has used Google Plus? Was it because you needed to create an account in order to create a YouTube Channel? Well that will no longer be the case.

google plus 1920

Google announced in July that they will be creating a "more focused Google+ experience" via their official Google blog. What exactly does that mean? First of all, it means that you will not need a Google+ account in order to access other parts of Google. Finally, it seems that they've given up on Google+ as a competing social network. It will still exist for those that use it, but their blog states "we'll also move some features that aren't essential to an interest-based social experience out of Google+." They will be moving many elements of the Google+ Photos into the Google Photos app, location sharing into Hangouts and other apps, and many more changes. They say that it makes sense for both the people who are on Google+ every single day and those who aren't.

From a digital marketing agency perspective, we actually value Google+ and each of our clients have profiles on the largely neglected social media site. We post to Google+ on a daily basis because those posts show up in Google searches. If you ever noticed when you searched for a company or brand, their most recent Google+ post will show up to the right of the search results. This adds another avenue for people to reach to your brand, which is why we recommend every one of our client's dealerships have one.

Virtually all of that will stay the same. The main change for individuals will be only needing a Google Account to share content, communicate with contacts, create a YouTube channel and more. As always, your underlying Google Account won't be searchable or followable, and for people who already created a Google+ profiles but don't plan to use Google+ itself, Google will offer better options for managing and removing those public profiles.

These changes, Google admits, will not happen overnight. It is planned to take several months, but they did say the YouTube channel creation issue will be the first part they change over. Google is one of the top companies in the world because they know how to adapt, and they are proving that each and every day.

Subscribe to our newsletter