10 Reasons You Should Invest in Digital Marketing

Friday, 03 July 2015 00:00
10 Reasons You Should Invest in Digital Marketing

10 reasons to invest in digital marketingThe world is/has been going digital for years now, and if your dealership doesn't jump onboard then you'll surely be left behind.

Here are ten reasons why you should start implementing digital marketing strategies for your dealerships. 

1) Digital Marketing Builds Brand Awareness: This is one of the most important factors of a successful business! Audience targeting is one technique used to increase brand awareness. It allows you to capture the attention of a brand's identified target market, and not just people who have an "intent" to purchase. At iFrog Digital Marketing, we establish the brand recall among people who are already searching for a specific product or service by using search and display retargeting. We set parameters to serve ads when users search for the competition, reaching people while they are comparison shopping.

2) Digital Marketing Entices People to Take Favorable Actions: In Marketing we call this a call to action. Call to actions are the buttons your website and landing pages use to guide users toward your goal conversion. It's the part of the landing page that users need to see to take the action you want them to take.

3) Digital Marketing Provides Better ROI For Your Investments: Big data analytics allows us to measure digital engagement. The big picture is simple, you want to generate a steady flow of traffic that converts to sales.

4) Digital Marketing Caters to the Mobile Consumer: In the era of the internet, mobile maybe one of the most important internet tool a consumer and a company have at their fingertips. Without discovery or engagement, their can be no consideration. Google recently had a discovery called the micro-moment. Micro-moments are critical for a brand to shape the decisions and preferences of a consumer. 60% of online consumers said they now make purchasing decisions faster because of online research compared to a few years ago. Additionally, 82% of smartphone users turn to their phone to influence a purchase decision while, in a store, the battle for dollars is won (or lost) at that moment.

5) Digital Marketing Leads to Conversions: Business owners are aiming their digital marketing campaigns towards conversion optimization (CRO). CRO is the method of creating an experience for website visitors with the goal of increasing the percentage of visitors that convert into customers. Higher conversions rates are proven to give the business a better ROI. The content strategist at iFrog Digital Marketing are trained in the areas of SEO, social media branding and website optimization to ensure maximal conversion.

6) Digital Marketing Earns Peoples Trust: We depend on social media post and testimonials from actual customers who have already purchased a product from a business to become your ambassadors. 90% of people surveyed claimed they would trust information about a brand if the data comes from people they know. Your brand is only as good as its reputation. As a business, it's crucial that you protect that reputation.

7) Digital Marketing Will Prepare Your Company For the Era of the Internet: Marketing efforts must be cyber-centric. Billboards and Newspapers are becoming a thing of the past. Marketing teams must adapt to this new method of advertisement to keep up with the competition. Tactics include advertising on mobile, features on sites such as YouTube and creating a proper website and social media banners.

8) Digital Marketing Will Help Generate Better Revenues: Search Engine Optimization (SEO), social media, paid search, display advertising all have positive impacts on revenue. The implementation of clean data tracking is important for success. With the measurement data, we can tell what exactly is working for your company and what isn't. Google Analytics is a very useful tool to measure hundreds of different metrics to increase revenue.

9) Digital Marketing Makes It Easier interact with the targeted audience: Communication is a cardinal rule of advertising and marketing. With Digital Marketing, you can interact with potential and past customers with basically the push of a button.

10) Digital Marketing Is More Cost-Effective Than Traditional Marketing: According to the Gartner's digital marketing spending report 40% of business owners claimed getting considerable saving by using digital marketing methods of promotion for their products or services. Again, Digital Marketing can be measured! What that means is that if it isn't working you'll know immediately and not six months down the road.

As you can see, Digital Marketing can be a huge benefit for any business. The iFrog Digital Marketing mission is to provide clients with proven results through creativity, processes and stratifies that work. We offer a series of services and capabilities that have shown real results for many companies. If you are interested in making your business grow, please don't hesitate to contact the iFrog team at www.ifrog.com or give us a call at 410-673-8278.

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