Amazon Made a Real-Life “That Was Easy” Button

Friday, 14 August 2015 00:00
Amazon Made a Real-Life “That Was Easy” Button

DashButtonsFinally here, a real life “that was easy button.” Amazon announced last week that they would make the Amazon Dash Buttonavailable to members of its Prime service. This product was released this year in March, and it allows users to instantly order products at home from with the bus of a button.


Currently there are 18 Brands utilizing the dash button including Procter & Gamble’s Tide, Gillette, Bounty and Olay; L’Oreal Youth Code;Glad Trash Bags; Kraft’s Maxwell House and Macaroni & Cheese; Coca-Cola’s Glacéau smart water; and Kimberly-Clark’s Cottonelle and Huggies. 

The new mini butterfingered size WiFi connected device is meant to be placed contextually around the house for easy, in the home of office impulse buys. The products available on the dash button will be products that members of busy household purchase on a regular basis.  

Nearly 20 years ago, Amazon debuted the one-click online checkout system. Convenience is a huge part of the Amazon philosophy! What's more inconvenient than running out of coffee on a Monday morning?  

Amazon will send an alert to your phone, so you can cancel the order if you accidentally hit it or decide you don't need 5 boxes of mac and cheese. The goal for the company is to make shopping with Amazon as easy as possible.

Amazon hopes to launch what the Dash Replenishment Service, the idea would be for companies to place sensors in their products that would set off refills when the product level is low!  Could you imagine, laundry detergent that automatically orders more detergents when you are three loads away from needing more!  The Dash Buttons is available to Prime members for $5.00 per button. The Prime membership cost $99 a year and offers free next day shipping on almost everything.


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