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"Today it's not about 'get the traffic' -- it's about 'get the targeted and relevant traffic.'" -Adam Audette, Chief Knowledge Officer, RKG

Search Engine Optimization is one of the key cogs in the wheel that is digital marketing. Google, Bing, Yahoo, and all search engines alike are generating the most relevant content for their search users to provide the best user experience. It is our job to make sure our client’s content and presence are felt atop those results lists.

With Google processing over 100 billion searches each month, one cannot deny the importance of a well-executed SEO strategy. We carefully comb through Google Analytics to ensure the success of our SEO strategy, making sure our keywords matter and our readers are content.

 

One of our goals is to produce content that links to where the customer wants to go. We view our content not as the end, but as a stepping stone for reaching a higher goal. That goal being what not only the customer wants, but what our client wants as well. Our client does not just want traffic on their website or eyes on their inventory. They want customers to buy their product! 

Believe it or not, that’s exactly what the customer wants as well, as long as you get the right customer. Making sure the right person find our client’s site is a huge part of our job. We optimize keywords and content in an effort to ensure those who discover the site via search engine find what they are seeking.  Our SEO approach includes on-page search engine optimization, content creation, and directories. 

We never use black hat SEO techniques, as we focus on the people coming to your website, not just the data they create. This will benefit your search position and also keep your website from getting penalized by future search engine algorithm updates, as they are constant. We make sure that your brand gives your customers the information that is relevant to them during their car buying journey.

There are dozens of ways to enhance your website’s performance and we know exactly what to do in order for you to gain the competitive advantage on search results pages. Search Engine Optimization should be an absolutely integral part of your dealership’s digital marketing strategies. Having a sound SEO strategy can really boost traffic and leads to your website, which should then translate into sales. Let us do the heavy lifting for you and contact us today to see what we can do for your website!

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